Wednesday, 17 April 2013

Production companies that may distribute our film


My group and I looked into many distribution companies that would most likely distribute our film. The production company which we thought would be most appropriate was 'Revolver Entertainment'. One reason is because Revolver Entertainment has a reputation for distributing films similar to our chosen genre for example Kidulthood, iLL Manors and Offender. They also use have a range of ways for distributing their films for example cinemas, DVDs, blu ray, and now arguable one of the most important in the contemporary film industry online streaming and on demand. This is due to the convergence of media and the many different and more popular ways people access and watch films today. Revolver Entertainment clearly covers a range of distribution channels, and what we found very important is the use of social media as a marketing and distributing method for on demand and online streaming. What we discovered is that they use Facebook as a base site to redirect, advertise and stream movie files. This is a very appropriate way as Facebook as 1.06 billion active users worldwide meaning there is lots of potential internet traffic that attracts people to the site. Another way they attract people is by using promotional deals such as discounting the price of an on demand film by sharing the site to a friend, which will therefore increase the likelihood of that individual watching the film and repeating the same actions. Which will mean the site is marketed further. Another reason we were drawn to using Revolver Entertainment to distribute our film is because they also have experience from marketing and distributing films in England. We primarily would like our film to be marketed to the UK audience is because low budget films tend to be more widely watched and accepted within the UK whereas in the USA the films that gain large attention and audiences are usually big budget films with very famous actors and directors. Therefore we felt by targeting the UK audience would be more appropriate for our film to succeed. 

We also looked into 'Film4' as a potential company to distribute our film. Film4 is a well known and recognised UK institution that funds and commissions a lot of UK films. There is a high likelihood to receive their backing as it primarily targets to develop (new) British talent, and seeing as our film would be completely new on the scene it would be appropriate for them to distribute our film. We believe our film has some distinguishing features that can be seen as innovative for a British film which is what Film4 tend to look for. One other reason we were drawn to Film4 is because it has a huge audience and distribution channel. They commit to showing all their films and TV series on Channel 4 or Film4 Channel, which are on all TV cable/satellite distribution companies eg: Virgin, Freeview and Sky which indicates their huge audience across Britain. Channel 4 also has a good ethos which attracted us to them which sets them apart as a commercial broadcaster as its primary concern is to fulfill public needs instead of marketing its shareholders money.

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